A practical workshop to help businesses navigate the Defence sector and position themselves for long-term success.
Tuesday 3 November 2026
7:30am - 12:30pm
9 Coleville Cres, Spearwood WA 6163, Australia
Free
Discover the unique opportunities and challenges within the Defence sector through this engaging masterclass. Designed specifically for businesses considering Defence as a market, the workshop offers insights into procurement cycles, stakeholder engagement, and compliance requirements.
Participants will gain a clear understanding of how Defence buys, who the key decision-makers are, and practical steps to become visible and competitive. This session is perfect for business owners and managers looking to expand into Defence contracting.
The workshop is facilitated by Rachel Falzon, a senior defence industry consultant from Novel Management, ensuring expert guidance throughout.
The masterclass covers essential topics including understanding the Defence ecosystem and procurement culture, customer personas, buying behaviours, and procurement pathways.
Learn how to craft an effective Quad Chart and company capability statement, define a unique value proposition, and navigate key enabling agencies and compliance requirements.
Novel’s “Defence Decision Tree” framework will be introduced to help participants make informed decisions about entering the Defence market.
Breakfast and light refreshments will be provided to keep you energized.
The event takes place in the Function Room at the City of Cockburn, located at 9 Coleville Crescent, Spearwood, WA 6163.
The venue offers accessible toilets, accessible parking including ACROD spaces, accessible lifts, free parking, public toilets, and first-aid facilities.
An accessible map with voice and colour accessibility features is available to assist attendees with specific needs.
Please bring a laptop to fully participate in the workshop activities.
The event runs from 7:30 to 12:30, allowing ample time for in-depth learning and networking.
Registration is required to attend, ensuring a well-organized and tailored experience.
For any inquiries, contact the Economic Development team via phone or email.
This is a free event designed to support local businesses interested in Defence contracting.
Spaces are limited, so early registration is recommended to secure your place.
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