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Explore the origins and evolution of the shopping mall with industry leaders at Powerhouse Parramatta on Dharug Land.
Saturday 7 November 2026
1:00pm - 5:00pm
Powerhouse Parramatta, The Forum, Level 2, 34 Phillip St, Parramatta NSW 2150
Free
Experience a captivating series of conversations that delve into the history, design, and cultural impact of the shopping mall. This event features renowned experts and collaborators sharing personal stories and innovative ideas behind mall architecture and retail environments.
Enjoy engaging discussions on topics ranging from the legacy of pioneering retail designers to contemporary design strategies shaping consumer behaviour. The day concludes with a special talk and screening reflecting on Parramatta’s local history.
This is a unique opportunity for parents and families to gain insight into the spaces where we shop and gather, enriching your understanding of community and commerce.
The forum consists of four 40-minute sessions held on Saturday, 7 November 2026, starting at 13:00 and running through to 17:00. Sessions include:
- The Gruen Legacy: Origins and evolution of the modern shopping mall
- The Shape of The Mall: Concepts shaping mall design
- Shopping Behaviours: Design strategies influencing consumer movement
- Parra Reunited: Talk and screening reflecting on Parramatta’s local culture
All sessions are free but require booking in advance. The event is suitable for adults and older children interested in architecture, design, and local heritage.
The event takes place at Powerhouse Parramatta, located on Dharug Land at The Forum, Level 2, 34 Phillip St, Parramatta NSW 2150. The venue is accessible with facilities to support visitors with disabilities.
Powerhouse Parramatta is well connected by public transport and offers a welcoming environment for families. Plan your visit ahead to make the most of your day.
Bookings are essential to attend this free event, so secure your place early. The sessions are designed to be engaging and informative, with opportunities to hear directly from industry leaders and curators.
Please respect the Traditional Custodians of the land and their Elders past, present, and future during your visit. The event is a celebration of culture, design, and community.
Children should be accompanied by adults as the content is best suited for mature audiences interested in design and cultural heritage.
Attendance is free, but booking is required to manage capacity. Tickets can be reserved through the Powerhouse Parramatta website or the event booking page.
Make sure to book your free general admission ticket for the opening weekend to access these sessions. Early booking is recommended to avoid disappointment.
Enjoy this enriching cultural experience without any cost, perfect for a thoughtful family outing.
