A practical workshop for small business owners to sharpen branding and marketing strategies with networking opportunities.
Thursday 25 June 2026
10:00am - 1:30pm
McClelland Sculpture Park and Gallery, 390 McClelland Dr, Langwarrin VIC 3910, Australia
Free
Start your morning with a delicious barista-made coffee from Harry's Cafe, setting a relaxed and welcoming tone for the day. This workshop is designed specifically for small business owners who want to move beyond just a logo and truly understand their brand's purpose. You'll engage in focused activities that help clarify who your business is for, what it stands for, and why customers should choose you.
The session is practical and hands-on, ensuring you leave with actionable insights. After the workshop, enjoy a relaxed lunch where you can network and connect with other local business owners, fostering community and collaboration.
This two-hour workshop will guide you through creating a one-page brand snapshot that captures your unique value proposition. You'll develop three clear marketing actions to implement in the coming month, helping to make your marketing efforts more effective and consistent. The workshop emphasizes clarity in messaging so that every post, ad, sign, and conversation works together to build your brand.
Whether you're just starting out or looking to refine your existing brand, this session provides valuable tools and strategies to help your business stand out in a competitive market. The relaxed lunch afterwards offers a chance to discuss ideas and build relationships with fellow entrepreneurs.
The event takes place at McClelland Sculpture Park and Gallery, located at 390 McClelland Drive, Langwarrin, 3910. This venue offers a creative and inspiring environment, perfect for a branding workshop. Ample parking is available, and the location is accessible by car.
McClelland Sculpture Park and Gallery is well-known for its beautiful outdoor sculptures and peaceful surroundings, providing a unique backdrop for your learning experience. The venue is family-friendly, so parents can feel comfortable attending knowing the environment is welcoming.
The workshop is free to attend, making it an excellent opportunity for small business owners to gain valuable marketing insights without financial pressure. Please arrive on time to enjoy the full experience, starting at 10:00 AM and concluding at 1:30 PM.
Spaces may be limited, so early registration is recommended to secure your spot. The event is suitable for small business owners at any stage, especially those looking to strengthen their brand identity and marketing effectiveness.
This event is free of charge. To register, please contact the Economic Development Team via phone at 1300 322 322 or email business@frankston.vic.gov.au. Early registration is encouraged to ensure availability.
No additional costs are involved, and refreshments including coffee and lunch are provided as part of the workshop experience. This makes it a convenient and valuable opportunity for busy parents balancing business and family life.
