Explore how AI is transforming online business promotion and prepare your website strategy for the future.
Wednesday 10 March 2027
9:30am - 11:30am
90 Main St, Ellenbrook WA 6069, Australia
Free
Step into the future of digital marketing with this insightful workshop designed to help business owners navigate the evolving landscape of online presence. Discover whether having a website will still be essential in 2027 amidst the rise of AI and changing search behaviors.
You will gain practical knowledge on how Google’s AI Mode impacts search results and learn actionable strategies to keep your business visible and competitive online.
This session is perfect for parents managing family businesses or those interested in understanding digital marketing trends that affect local enterprises.
This workshop covers key topics including:
- The future role of websites in digital strategies
- How Google interprets website content and technical elements
- Transitioning into Google’s AI Mode and what it means for your business
- Practical steps to optimize your Google Business Profile and build strong brand signals
Presented by Alex Hamilton, an SEO expert with over eight years of experience helping businesses grow through effective digital marketing.
The event takes place at Ellenbrook Community Resource Centre, located at 90 Main Street, Ellenbrook. The venue is accessible and conveniently situated for families in the Swan region.
Directions and parking information are available to ensure a smooth arrival.
Please note that by registering, your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation.
The workshop is free of charge and suitable for business owners looking to enhance their online presence.
Bring your questions and be ready to engage with practical, real-life guidance tailored to the AI-driven future of search.
This is a free event, but spots are limited. Reserve your place early to secure attendance.
Registration is required and can be completed online through the City of Swan’s event page.
No prior experience in digital marketing is necessary, making this workshop accessible for all levels of expertise.
